A suppression list is an email list of email addresses that you do not want to send to. These can be your existing clients whom you don’t want to send new promotional material to, people who have notified that they no longer want to receive your email, or maybe you’re re-running an old campaign and want to suppress people who already engaged in your email.
Bellow, we’ll explain how to add and setup a suppression list.
Adding a suppression list
Go to Email Marketing – Contact Lists – Add List – Add Suppression List
Once the file has been uploaded, it will be marked as “suppression”
To add a suppression list when creating a campaign:
Go to Email Marketing – Campaigns – Create Campaign – Add the suppression list.
Once you have selected a suppression list, it will populate in the suppression list tab (#4). You can add as many suppression lists as you want.
If you have any questions, please reach out to your client success manager for further assistance.