Clicks occur when someone clicks on any link or any tracking link, whereas unique clicks are the number of times that a link in your email was clicked by individual users. The repeated clicks on links are not considered.

How do you calculate total clicks?

For example, if your email contains one link and ten people clicked the link twice, subtract ten from the total number of clicks. Divide the total number of tracked opens by the total number of unique clicks to get clicks per open.

For the total number of Clicks, please follow the steps below:

Email Marketing > Campaigns > Campaign Reports > Choose the campaign ID > Clicks

How are unique clicks calculated?

Your click to open rate is calculated by dividing the number of unique clicks that your emails received with the number of unique opens.

For the total number of Unique Clicks, please follow the steps below:

Email Marketing > Campaigns > Campaign Reports > Choose the campaign ID > Clicks > Click Log

Generally speaking, a good CTOR ( click-to-open rate ) can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.

If you need anything just reach out to your client success manager. You can also reach out to our support team at any time by submitting a ticket. Here is how: Login to your MCC account > Main Menu > Support > Submit Ticket

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